Messages sent via campaigns and the message send API can leverage Liquid templates in the message bodies to provide subscriber specific messaging based on subscriber properties.
For most use-cases, message templates will use simple placeholders to build subscriber targeted messages. However, Liquid templates also support conditional logic, collection iteration, and other powerful features that can enable a rich messaging experience. Please refer to the Liquid documentation for more information.
Consider the case where subscribers have been uploaded to Chatitive with the following properties:
phoneNumber emailAddress firstName lastName hatSize catName
5555550001 joe@example.com Joe Wong M Wiggles
5555550002 mary@example.com Mary Smith L Barnacle
We have the following template, which can be sent through the message send API or configured as the body on a campaign:
Hey {{ subscriber.properties.firstName }}, HatsHatsCats here!
We've got a new hat to keep {{ subscriber.properties.catName }} stylish.
Check it out!
https://www.hatshatscats.com/hats/cats/mousetrap?size={{ subscriber.properties.hatSize }}The message Joe would receive would have the templated values populated as follows:
Hey Joe, HatsHatsCats here!
We've got a new hat to keep Wiggles stylish.
Check it out!
https://www.hatshatscats.com/hats/cats/mousetrap?size=M
In this example, the message is targeted and the properties are used to direct the customer to a specific product, the medium sized cat hat.
If you have questions, please contact Chatitive Support.